From the Editor's Desk Come on VCs, stop playing games with us! I hear you are not letting your portfolio companies spend liberally on 'customer acquisition' any more. Imagine my horror when I called my favourite Indian VC-funded QSR chain yesterday, only to find out that prices are up 60%! Not 10%, not 20% - 60%! I immediately cut down an item to bring the total price under control. Not calling them again soon. Call me a spoilt Indian consumer, but that's what we do, especially when there are so many alternatives out there, and because you anchored me to a lower price for so long! That's the problem with the discount model, we get used to it. We don't want to pay full price any more. This wonderful piece by Haresh Chawla talks about several other traps Indian startups might find themselves in very soon - Comment
Indian Economy needs to create enough good Safe Productive well-paying Jobs The Economic Survey 2015-2016 stresses that India being in the midway through its demographic dividend is providing an economic growth in terms of the working age share of the population. Hence to exploit this dividend and meet the growing aspiration of those entering the labor force, India’s Economy needs to create enough “good jobs”- jobs that are safe and pay well, and encourage firms and worke
10 Killer Email Marketing Trends to Watch in 2016 : Report Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to achieve them. Whether it is a new business opened or you are leading a business for quite some time, the emerging marketing trends are likely to attract your attention.
Dabur marketing spends up 9.6% at Rs 350 crore : Q3-2016 BENGALURU: Dabur India Limited spent 9.6 per cent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 350.01 crore (16.5 per cent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 319.38 crore (15.4 per cent of TIO) and 25.7 per cent more quarter-on quarter (QoQ) than the Rs 278.42 crore (13.3 per cent of TIO). Note: 100,00,000 = 100 lakh = 10 million = 1 crore | Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore | Indian Television Dot Com