From the Editor's Desk In this detailed blog, Hubspot co-founder Brian Halligan talks about how his company broke away from the startup phase to the scale-up phase using the Mary-MOFU-Monetization playbook, which essentially focused on a single persona (Mary) as opposed to multiple customer personas, Middle Of The Funnel (MOFU) tools to move leads along and thinking along various pricing axes and incentivising sales personnel with retention in mind. An understanding of the core problem (retention), with corresponding measures to fix it helped Hubspot put in place processes that are producing dividends to this day - Comment
Jaya Launches Amma Mobile Phone Scheme CHENNAI: On Saturday, the Chief Minister J Jayalalithaa launched the Rs 15 crore Amma Mobile Phone Scheme for trainers of self-help groups (SHGs) in rural areas...
Minister's Budget speech wake-up call for PMPML What the city experts told the Pune Mahanagar Parivahan Mahamandal Limited repeatedly for years, Union finance minister Arun Jaitley said on Monday in Parliament - focus on public transport.
Why this is Bharat’s budget and India’s too If the budget pans out the way the govt wants it to, consumption and investment will get a fillip, without deviation from the commitment to work towards a fiscal deficit target
Budget 2016, A Mixed Bag For Ad Agencies? : Report Budget 2016: Here's what media, advertising agencies want from Arun Jaitley - The media and advertising industry in India is one of the fastest growing in the world with a growth rate of 15.5% in 2016
Long-Term Strategy in Advertising is History : Report The tortoise and the hare story that we learnt in kindergarten has definitely left a lasting impression on me when it comes to strategizing. Throughout the story you anticipate the hare winning the race however, the anti-climax entices you and the tortoise impresses you after all... Well, that may very well have been his last laugh!!
How television media uncritically reproduced the Sangh’s narrative of “nationalist” versus “anti-nationalist” Over the course of this month, as the students of Jawaharlal Nehru University (JNU), have been in combat with the government, a separate battle has raged within the media. This battle, fuelled by allegedly manufactured footage which suggested that some JNU students shouted pro-Pakistan slogans more than a fortnight ago, will be remembered for several … Continue reading How television media uncritically reproduced the Sangh’s narrative of “nationalist” versus “anti-nationalist”
Oscars 2016: Spotlight on journalism Tom McCarthy's Spotlight, the winner of best picture Oscar, celebrates the virtues of investigative reporting at a time when the old world of journalism seems to have changed drastically.
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