From the Editor's Desk Imagine if you could buy and sell random products (everyday stuff you find in drugstores, like lip-balms, shampoos, hairsprays), and build a profitable $70 million revenue business. No need to carry a full range, no category leadership of any sorts required. That's what the folks at Pharmapacks have done. They use marketplace platforms like Amazon and Overstock.com to sell their (strategically chosen) products, gaining visibility through pricing strategies that put them above other vendors on these platforms, along with a focus on maintaining high customer review ratings. We have a few online marketplaces to choose from in India now. Any Indian entrepreneurs who wish to dare this strategy? Hat tip to Srikanth Aithala for the story tip - Comment
Why Budget 2016 offers little cheer for telecom sector Rajan S Mathews, director general of COAI, has welcomed the Budget guidelines for the telecom industry presented by Arun Jaitley today. indirect tax COAI has welcomed the move to clarify spectrum trading as a service. Spectrum Trading service tax allows telecom companies to claim CENVAT credit. The opening of 11 new Customs, Excise and Service
HDFC Bank to partner with startups HDFC Bank plans to partner a slew of financial technology startups that will innovate in various areas such as payments, security and analytics. Through such partnerships, the bank expects that it can roll out pilot projects within weeks.
Toyota appoints new India MD Days after Honda Cars announced replacement of its India head after a short tenure of one year, another Japanese car maker Toyota has announced appointment of new managing director for India. The world's largest car maker has appointed Akito
Online ads to attract 6% 'Google tax' : Report Govt to introduce 6% equalisation levy on digital advertising - The move is expected to impact the bottom-lines of giants such as Google, Facebook, Yahoo and others which earn ad revenues from business entities in India
OgilvyOne Mumbai among world's top 10 digital agencies : Report MUMBAI: WARC has just released its much-awaited rankings of the world’s 100 best digital/ specialist agencies for 2016. And OgilvyOne Worldwide, Mumbai ranks among the top ten at number eight. Incidentally, OgilvyOne is the only Indian agency to rank among the top 50. The WARC 100 tracks over 2,000 effectiveness and strategy competition winners from around the world to reveal the top 100 best marketing campaigns of the year – as well as the agencies and brands behind them. | OgilvyOne Mumbai among world’s top 10 digital agencies | Indian Television Dot Com
The most effective ad campaigns: Australia and India win at engagement More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the world, and are built on a methodology developed in consultation with King’s College ...
Did Smriti Irani's Parliament Speech School Or Fool Everyone? In the wake of the suicide of Hyderabad University student Rohith Vemula and the JNU controversy soon after, HRD Minister Smriti Irani has been facing plenty of heat. And then came her fiery speech in Parliament, where she got the opposition in a flap. So, here's the big question: did Smriti Irani fool everyone or did she school them?