From the Editor's Desk Nothing lasts forever, except Pokemon, which just completed 20 years of existence. Japan's most successful export has sold over 277 million video games and made over $57 billion in revenues, since it launched in 1996. With a new superbowl ad and an augmented reality game coming out, it shows no signs of slowing down either. Such is Pokemon's multiplatform success that even its proprietors are unable to pin a word onto it. On its official website, Pokemon is not limited to an animation, a video game. Nor is it a merchandise conveyor belt. Instead, the Pokemon Company describes the franchise simply as "one of the most popular children's entertainment properties in the world" - Comment
Reliance Entertainment & Digital's biz head Kushal Sanghvi quits Kushal Sanghvi, business head of Reliance Entertainment & Digital, a part of Reliance ADAG, has put in his papers. Reliance Entertainment & Digital is the digital entertainment arm of Reliance ADAG. Sanghvi had joined Reliance ADAG in January 2014, and has founded digital agencies Wor
Dino Morea invests in digital content creator Vertuals Actor and entrepreneur Dino Morea has invested an undisclosed amount in Vertuals, a Mumbai-based digital content creator for brands. Vertuals runs a digital storytelling platform for web, mobile and social content. It allows brands to market themselves better using compelling audio-visual sto
Making specialty malls work in India Proper research and a structured approach is needed to develop specialty malls, as their success depends upon demand and supply dynamics as well as the financial feasibility of particular categories.
The Immaculate Conception of Reliance Jio Auctions, whether at Christie’s or Sotheby’s for works of art, or of telecommunications spectrum by the government of India, are fascinating psychological games. When the interests of large competing corporate groups are involved, not surprisingly, allegations are aired of criminal intent by manipul
Indian phone maker Micromax's CEO quits amid falling sales The chief executive of India's second-largest phone manufacturer has left the company, the second high-profile departure within a year, as the business grapples with falling sales in the face of competition from cheaper Chinese handsets.
76% Indians to move jobs by 2020 A global survey on attrition rates by Deloitte said as many as 76% of Indian youth plan to quit their jobs for better paying ones by 2020. The survey said this compares to 56% in Japan, 51% in Belgium and 52% in Spain.
What does India's 2016 budget mean for jobs? Budget 2016: With the Budget session of Parliament having started, and FM Arun Jaitley set to present Union Budget 2016-17 on 29th February (Rail Budget is on 25th) a study has revealed that optimism about the overall state of the economy came down in 2015, with households listing unemployment, corruption and rising inflation as major areas of concern. (Image Source: Reuters)
Are Indian Ads Coming of Age with Social Messages? : Report Why should laundry be a woman's job? asks a new TV commercial for a detergent. Featuring the father of a young, working woman who gives voice to inequality in homes, the video is one of the growing number of similar ads that are touching upon social issues like gender stereotyping while marketing products, and hitting a chord among audiences.