From the Editor's Desk Are smart people better off with fewer friends? Evolutionary psychologists Satoshi Kanazawa and Norman Li theorize that situations and circumstances that would have increased our ancestors' life satisfaction in the ancestral environment may still increase our life satisfaction today - the savanna theory of happiness. This explains how residents of rural areas and small towns are happier than those in suburbs, who in turn are happier than those in large cities. But there is one big exception. For more intelligent people, these correlations were diminished or reversed. When smart people spend more time with their friends, it makes them less happy. One explanation is that these people are less likely to spend time socializing because they are focused on some other longer term objective, which gives them more happiness - Comment
Advt: The Power of a Great Digital Hospitality Experience A tsunami of game-changing digital disruptors has swept into the hospitality industry, raising the stakes in delivering the supreme guest experience. Join Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces, at Adobe Symposium to get insights into how Taj Hotels plan to bring alive experiences directly from each of their fantastic hotels to screens around the world with breathtaking velocity. Complimentary Registration (for TradeBriefs subscribers).
E-commerce firm Infibeam lists on stock market with gains Infibeam Incorporation Ltd, the parent of horizontal e-commerce platform Infibeam and e-commerce enabler BuildaBazaar, made its stock market debut with gains on Monday, defying naysayers after its initial public offering (IPO) sailed through without bells and whistles last month. The issue, t
IRU: Smart Urban Mobility report outlines clear direction for passenger transport in India New Delhi. A report on Smart Urban Mobility. commissioned by the IRU initiated All India Smart Move High Level Group and produced by the Institute of Urban Transport, has laid out clear recommendations to create a sustainable, integrated transport system for India, the press office of the International Road Transport Union (IRU) announced exclusively for FOCUS News Agency.
Centre suggests three-member ombudsman to regulate ads : Report Acting on the Supreme Court’s instruction to set up a three-member ombudsman for regulating advertisements given by various governments and authorities, the Centre on Thursday suggested the composition of the regulating authority, which will now be put forth before the apex court.
April Fools Day: Dear brands, don’t do it : Report Consumer brands have joined the bandwagon too resulting in a surfeit of such hoaxes every year. Such efforts usually involve putting out a product announcement which is either bizarre or too good to be true.
Frooti Gets Youthful, Again With the advent of summer, FMCG brands have intensified their advertising to reach out to their audiences. India is a huge market for both Cola and non-Cola brands, so these brands spend huge amount of money to create a strong recall. Some of the top spenders in this category include Pepsi, Coca-Cola and Parle Agro.
A Dangerous European Moment: Extremism And The Failures Of Multiculturalism So long as territorial ghettoization exists in Europe and our liberal multiculturalism prevents us from ever discussing the importance of underlying civic values, Europe will be vulnerable to its disgruntled Muslim minority becoming a vehicle for the violent extremism of Islamic State, Al-Qaeda, Al-Shabab, Boko Haram and the various Lashkars of South Asia.