From the Editor's Desk While business leaders like Richard Branson and Elon Musk have taken to social media like a duck takes to water, others have not been so successful. Many CEOs still consider it a waste of time, others just don't feel comfortable being themselves online. This article argues that one of the best uses of social media for business leaders is when managing a reputation crisis. People love hearing directly from the CEO, but it should be often and in a way that seems natural, not like a press release. A credible social media voice from the top can also attract talent and customers. And today, we launch our very own social network, focused on news and knowledge - taggit! It's the home for the freshest stories from around the world. Check it out here. Let us know what you think, by emailing us at email@example.com - Comment
Why Jio service may benefit from 4G handset subsidies Even as Reliance Industries doesn't intend to offer subsidies on its Reliance Jio Infocomm 4G handsets under the "LYF" brand, some concessions are certainly expected given the state of play in India's mobile phone and data market, global investment advisory CLSA has said in an analysis.
The Future Role Of Marketing: People Engagement I spoke with Matt Preschern, executive vice president and chief marketing officer of HCL Technologies, about the increasing focus on people in the marketing and communications industries.
Sunrisers, Daredevils look to firm up playoff bid Delhi Daredevils and Sunrisers Hyderabad will face each other for the first time this season, and though they are in the top four of the IPL points table, a loss at this stage of the tournament will not be ideal