From the Editor's Desk This article presents both sides of the surge pricing debate quite well. While, economists argue that it removes market inefficiencies (brings more drivers onto the road when demand is high, etc) and is hence good for the consumer, behavioural economists (a relatively new breed who study how human beings react in the real world) suggest that people may not be ready for indiscriminate surge pricing in several scenarios, including taxis. The objections are around fairness and predictability. Charging more during emergencies seems unethical. Also, would we really like to live in a world where prices for everyday goods keep changing like the stock market? - Comment
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