From the Editor's Desk Jim Collins (author of 'Good to Great') and his team started with 1435 good companies and narrowed it down to 11 great companies that beat the markets by a factor of over 3:1 over a period of 15 years. Companies that make the change from good to great have no name for their transformation - and absolutely no program. They neither rant nor rave about a crisis - and they don't manufacture one where none exists. They don't "motivate" people - their people are self-motivated. There's no evidence of a connection between money and change mastery. And fear doesn't drive change - but it does perpetuate mediocrity. In each of these dramatic, remarkable, good-to-great corporate transformations, we found the same thing: There was no miracle moment. Instead, a down-to-earth, pragmatic, committed-to-excellence process-a framework-kept each company, its leaders, and its people on track for the long haul. In each case, it was the triumph of the Flywheel Effect over the Doom Loop, the victory of steadfast discipline over the quick fix.
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